Brand Licensing Agreement Template – US

Disclaimer

The information provided here serves as a general example related to licensing agreements for brand use. It is not legal advice and should not replace consultation with a qualified attorney experienced in intellectual property and contractual law. Legal requirements and regulations vary by jurisdiction, and adaptations may be needed to meet local standards. The use of this template is at the user’s own risk, and we are not liable for any errors or consequences resulting from its use without professional guidance.

Please note: This is a sample Brand Licensing Agreement template intended for illustrative purposes only. Actual terms may vary based on specific negotiations and applicable laws.

Brand Licensing Agreement Sample

Parties Involved:

Licensor: ABC Brands Inc.
Address: 123 Brand Avenue, New York, NY 10001

Licensee: XYZ Retail LLC
Address: 456 Commerce Street, Los Angeles, CA 90015

Licensed Brand:

The licensor grants the licensee the right to use the brand name, logo, trademarks, and associated intellectual property rights related to the “ABC Brand” for the purposes specified herein within the United States.

Scope of License:

The licensee is authorized to produce, market, and sell products bearing the licensed brand logo in the designated territories, subject to quality control standards and stipulated limitations.

Royalties and Payment Terms:

The licensee shall pay a royalty fee of 10% of gross sales derived from the licensed products, payable quarterly, with detailed reporting requirements.

Licensor Responsibilities:

The licensor agrees to provide branding guidelines, trademarks, and ongoing support necessary for proper brand utilization.

Licensee Responsibilities:

The licensee shall maintain quality standards, adhere to brand guidelines, and keep accurate records of sales and marketing activities.

Term and Termination:

This agreement shall commence on the Effective Date and continue for a period of three (3) years, unless terminated earlier by either party with a 90-day notice period or for cause.

Governing Law:

This agreement shall be governed by the laws of the State of New York. Disputes shall be resolved within the courts of New York County.

Additional Provisions:

• The licensee shall not sublicense or assign rights without prior written consent of the licensor.
• This agreement may only be amended through written mutual consent signed by both parties.
• All intellectual property rights shall remain with the licensor.

New York, ______________________